- value-based marketing
- Маркетология: маркетинг, ориентированный на стоимость
Универсальный англо-русский словарь. Академик.ру. 2011.
value-based marketing
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Value-based pricing — Value based pricing, or Value optimized pricing is a business strategy. It sets selling prices primarily, but not exclusively, on the perceived value to the customer, rather than on the actual cost of the product, the market price, competitors… … Wikipedia
value-based pricing — UK US noun [U] MARKETING ► VALUE PRICING(Cf. ↑value pricing) … Financial and business terms
value-based pricing — n. The practice of charging different prices to different consumers for the same product, based on what that product is worth to each consumer. Example Citation: What exactly is yield management? Essentially, it s value based pricing. A product s … New words
Account-based marketing — (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organisation considers and communicates with individual prospect or customer accounts as markets of one. The popularity of this approach is… … Wikipedia
Value (marketing) — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product … Wikipedia
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